L.I.I.A.R interpretation of the main task:

Language: camera angles, colour codes/scheme, conventions, layout- 'splash', house style

Institution: for example:

                Q (published by BAUER)

                NME (published by IPC)

                Metal Hammer (published by FUTURE)

                MixMag (published by DEVELOPMENT HELL)

Ideology: what are the morals, values and messages being sent out throughout the

               magazine?

               for example:

               NME = New Music Express

                            connotes bringing you new music quickly

                            suggests it is the 'enemy' of other music such as pop for example as the

                            phonetic sound of the name implies this, also, the images on the cover

                            are of indie bands such as Foals and Florence & The Machine.

                            This gives the audience an idea about what is inside before they read it.

Audience: age, gender, type, social class

                Social class is defined in the following way:

                A - upper middle class - barristers, directors etc.

                B - middle class - teachers, accountants etc.

                C1 - lower middle class - sales people, police, nurses etc.

                C2 - skilled working class - brickies, electricians, plumbers etc.

                D - working class - manual workers, shop workers, apprentices etc.

                E - under class - casual labourers, state pensioners, long-term unemployed,

                     students etc.

groups A - C1 will probably read Q magazine whereas groups B - E are more likely to read

NME.

Representation: what issues are dealt with inside the magazine and how can this be shown

                        on the cover?

                        new albums, gig guides, disabliities within a band etc.