L: New Musical Express uses a lot of red and yellow in its design which are primary colours, this suggests that the content is primary, therefore, it is fresh and new and once it has been established within the industry, it could go on to be involved in other creations, therefore, the content in NME can become secondary colours once the world knows about them. The splash is of a television programme however. This opposes the conventions of a 'normal' music magazine, however, it works due to the anchoring selling line; "SEX, DRUGS AND MYSPACE...HOW TV'S BEST SHOW MADE MUSIC BETTER". The main image also attracts the audiences attention as a medium close up has been used with all 3 people looking directly at the camera. This helps to make the audience feel as though the magazine is singling them out from the crowd. The house style of NME magazine looks quite unorganised as there isn't really a left third which magazines usually have. This connotes that it is a "new" magazine, therefore, it looks like they aren't sure how to lay the cover out for the best, however, it has been made to look like this purposely to support the title of the magazine.
I: IPC Media is the publishing house which NME magazines uses
I: NME represents new music which the title; New Musical Express; connotes. The title implies that the magazine brings you new music quickly, therefore, the audience get a positive vibe from the title of the magazine alone. This persuades them to buy the magazine which could then lead to them buying every issue. Also, the phonetic sound of NME suggests it is the 'enemy' of other music magazines such as the pop genre or rock genre for example, this is then backed up by the other images and coverlines on the cover which are in this case: White Lies, Killers, Kings of Leon, Klaxons, Lily Allen, Glasvegas, Florence and The Machine, Friendly Fires, Oasis, The View, Prodigy, My Chemical Romance, Black Lips, Eagles of Death Metal and The Gay Blades. The majority of which are indie bands, therefore, the content of the magazine and the sort of issues which will be discussed are shown instantly.
A: The target audience for NME is middle aged and middle class - under class citizens. This is shown via the bands featured in the magazine and the TV show used in this particular issue. The price; £2.20; suggests that upper class citizens are less likely to buy this magazine as they can afford more expensive magazines such as Q, it also suggests that they will have different interests, values and morals too due to their place in society. Both genders can read NME as it isn't gender specific in any way, finally, it doesn't discriminate against people with disabilities either. However, the bands suggest the main percentage of readers will be mid teens - late 20's, therefore, students.
R: This particular issue represents teenage life as the main image is a TV programme which focuses on a group of students at college and the day-to-day problems they are faced with. The tagline: "HOW TV'S BEST SHOW MADE MUSIC BETTER" suggests the music featured in this issue has influenced many lifes, possibly more than the music usually featured in NME does normally. Therefore, it attracts a larger target audience instantly. Its coverlines also represent different genres as Lily Allen and My Chemical Romance don't usually have the same audience. This suggests that the TV show, Skins, has many different viewers from different social groups, therefore, NME can have a mixed audience from different social groups too.
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