Tuesday 23 November 2010

Double-page spread analysis 2 (Kerrang!)

Kerrang magazine have also used the conventional layout as one main image monopolises the majority of a page. However, there are 3 other images featured in the double-page spread too. This shows other aspects of the bands life as not all of the pictures show My Chemical Romance performing live on stage. Also, the colour scheme is mainly black with a little bit of red and white. This helps keep the magazines housestyle, moreover, it represents the band as their image is usually dark and mysterious, therefore, dark colours are usually used throughout their clothes and album artwork etc and the red connotes multiple things such as romance, anger and blood-therefore violence and death. These emotions can also been seen throughout their songs. Also, the images are in black and white/grey scale which implies to the reader that they are, once again, a mysterious band. Furthermore, there is a caption with each image giving a brief explanation of what each image is showing. This helps to clarify what the reader is thinking if they are not 100% sure.
The headline is in a bold font which is a very similar font to the title of the magazine (Kerrang) which is featured on the cover. This means the font will be recognised by readers of Kerrang instantly and it helps to keep the continuity throughout. The headline is in two separate colours (red and white). The white text reads: 'the best MCR' which makes sense when read without the red text, moreover, it implies the bands latest work is better than anything they have done before, this is then backed up when the red text is added as the red text reads: 'we're being we can be' which creates the headline: 'we're being the best MCR we can be'. The anchorage underneath the headline is also white with the band name in bold. This makes the band name stand out on the page catching the readers attention.
Furthermore, the article is laid out in two columns under the headline and is once again in a white font. The column technique implies to the reader that there isn't a lot of text despite the fact it could continue on the next page(s) as the feature is a big deal in the rock and alternative music industry. Moreover, the white connotes innocence and purity, therefore, it suggests the article is innocent and pure, however, this is opposed with the black background it is layered on to and the large red 'M' at the beginning of the article.
Penultimately there is a section down the right third of the page which is a white box headed 'new MCR tracks the lowdown'. This feature then tells the readers of Kerrang what the staff at Kerrang magazine think of some of the new tracks from My Chemical Romance's new album. This could persuade the readers to either buy the new album-because the reviews are positive or to make their own mind up about the album-however, it could persuade them to not buy the album as the reviews are negative or the reviews make the songs sound like something which the individual wouldn't personally like.
Finally, page numbers are situated in the outside bottom corners of the pages which makes it possible for the readers to find the article quickly. Also, there is a 'news' box in the top left corner of the page. This box features the web address where readers can go to to find out more information on this feature and other features in the magazine. Moreover, there is a red tab at the right hand side of the 'news' box headed 'world exclusive'. This has a red background which once again makes it stand out on the page, and the white text implies it is pure, therefore special and something which others havn't used before. This encourages the reader to read the article as quickly as they can to try and be the first one to 'use' the information which has been presented on the page.

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